"Industry Insider Reveals How She Slashed Administrative Expenses by 27%, Virtually Eliminated Bad Debts Overnight and Multiplied The Profits Of Her Pool Business In As Little As a Few Months!"

Hi Fellow Pool Operator,

My name is Moreeta Pennicott.

My private email address is moreeta@ilts.com.au and my direct number is +61 428 323 977 (if you're calling from Australia the number is 0428 323 977). Make a note of this... because... after hearing about my shocking story and what I have to offer you in this letter, you may want to speak to me personally.

What I have to talk to you about in this letter can...

• Cut your administrative wages by up to 27% instantly
• Uncover hidden profits in your business
• Computerize all your operations - eliminate paper and ink and the "Excel Monster"
• Automate administrative duties saving your staff hours of needless work every week
• Say goodbye to bad debts forever!
• Security, privacy management, database tracking and account handling that is second-to-none
• Make all your operations run more smoothly
• Be in total control with full reporting capabilities including salesperson summary, client data and statistics, active and inactive students, daily summaries
• And much, much more...

But before I go into those details, I need to share with you my story. It's important I do so you understand that everything I talk about on this website (and I mean everything) is born out of my own personal experience running a highly successful swim school.

You see, up until recently, I owned a highly successful independent pool and gym in Tasmania, Australia for over 9 years. It was called Kingston Pool and Swimming Centre, and we were open for 103 hours a week, had over 600 students and 20 staff. And our phones never, ever stopped ringing.

Yes, this business did very, very well. It provided myself and my husband Gary with enough cash flow to send our children to private schools, own investment property, and live a wonderful lifestyle. It was a business we dreamed about owning one day. And it became a reality.

But there was a nightmare looming on the horizon. A nightmare so dark that it nearly cost us everything - our marriage, our children's happy family, and the livelihood of all our staff.

Something went horribly wrong. You see, in our frantic fast growth, Gary and I made the tragic mistake of assuming...

The Paper and Ink Systems We Used To Run Our Business In The Beginning Would Continue To Support Us As We Grew!

How wrong we were! We literally began to drown in an ocean of paperwork and administrative aggravations.

Let me describe a classic day at our pool.

Firstly the phone would be ringing non stop with parents asking about class timetables, teacher names, how much lessons were and if they can change to different classes.

Imagine over 600 hundred children's names, phone numbers, class details, time pool side levels and tracked with a paper and ink system.

We kept all the critical administrative informaiton of our business in one BLACK FOLDER. So what this meant was every time the phone rang the person answering the phone needed the BLACK FOLDER. And it usually meant they'd have to take it off another staff member who was using it to, say, confirm and receipt a payment at the front window.

And if that wasn't bad enough, usually a teacher urgently needed that same BLACK FOLDER to write up a class list or even check for notes from parents.

On top of all that, parents requesting to change class times - again yet another person needing that SAME BLACK FOLDER to move classes around!

And God help us when the BLACK FOLDER was misplaced!

This system caused us so many problems and so many hassles with parents, teachers, and children. Our staff slowly became disgruntled. Our customers were becoming impatient. And we were literally draining in a sea of paperwork.

And We Began Losing Thousands of Dollars Due To Lack of Accountability and 'Light Fingered' Staff!

So, in a desperate need we turned to Microsoft Excel®.

In some ways, Excel® DID help to organise our business. Information was neater and could be added up quickly... but... it was still a very inefficient system!

The biggest danger (and this DID happen to us) was the day's details could be deleted accidentally, BEFORE we saved any information! Imagine that: a whole day's takings and new data disappearing into the ether in less than a microsecond!

How frustrating.

And at no stage did we have information above and beyond the most basic (such as money coming in by the honest customers who actually paid. But that's an entirely different story!)

Yes, our level of unpaid classes was really quite extraordinary, and as I said a moment ago, it cost us many thousands of dollars.

But this is only a small fraction of the problems we had trying to run our business with Excel®. For example...

• Booking in a child was slow and frustrating for all concerned
• Staff had to constantly write endless lists of children's names and certificates
• Office staff often didn't know where a child was booked in
• Writing out receipts took painstaking minutes while lines of bemused and unhappy parents queued for their turn
• Money came late (or not at all) because our terms were unclear!
• Teachers wasted time looking for students, helping lost parents and directing students
• Management decisions were NEVER based on fact (but on guess work)
• When parents made bookings it was on the phone, or at the desk. And the front office person had to repeat the same information over and over again
• Finding children new spots, where they were booked, and free spots to move them to while parents waited on the phone was slow and frustrating
• Follow ups were endless phone calls and time consuming conversations
• We lost money because we couldn't value add or 'on sell'
• And the only way to determine how much we were owed was for me to do hours and hours of bookwork!

And the list goes on, and on, and on.

Does ANY of this sound familiar to you? If you're a pool owner, the answer is probably yes.

One day, out of sheer frustration with our entire situation I said enough! No more! Something just HAD to be done about the disorganisation and frustration with our front office operations.

We Went Searching For a Better, Easier System To Automate Our Entire Front Office Operations

So in desperation we went looking for it. It wasn't long before we realised our first option was to spend tens of thousands for a system along with...

Thousands of Dollars In License Fees On Top

Or...

The alternative was to use 'Mickey Mouse' systems that still cost thousands to purchase, but were ugly, clunky and didn't organise our unique business needs.

I wanted a software that was uniquely designed to MY needs as a pool operator, but still affordable enough that it didn't leave a burning hole in my pocket to develop and run. I looked around on the internet and spoke to colleagues from around the country to find out if there was a suitable software product for me to purchase that was suited to OUR business.

To my amazement I couldn't find anything. NOTHING at all!

So, one afternoon, over a cup of coffee, I was talking to an employee of mine named Andrew Hennessy. We were discussing the endless list of managerial problems I was having, and my difficulty in finding a software product that didn't cost an arm and a leg (as an employee of the business he had a perfect understanding of what we were going through). I knew that Andrew was an experienced computer programmer and that he could help design a software solution specifically tailored to my needs!

Announcing The ONLY Complete (and Affordable) A-Z Software Solution Designed By Pool Operators For Pool Operators

I told him this software has to be powerful enough so that ALL my administrative and operational challenges as a pool owner were solved. I told him my software needed to do everything, including...

1. Walk me through step by step. I wanted to automate my pool operations without having to wade through reams of information that takes time to read, decipher, analyze and apply.

2. Simplify my accounting and administration. All I wanted to do was click and follow the simple prompts. I didn't want to have to try to figure out what's next.

3. Takes away the confusion. I wanted every function clearly laid out and labelled. I didn't want to have to interpret how XYZ features applied to my individual situation.

4. Gives me an A to Z solution. I wanted it to cover EVERYTHING from booking children into classes, processing payments, even my marketing. If I was going to get a program tailor made for me I was going to leave no stone unturned.

5. So easy to use even a technophobe will breeze through it. I didn't want to spend hours trying to understand how to use it... and I definitely didn't want to spend hours training my staff.

6. Gives me confidence that I was on top of everything. I wanted to go home every day KNOWING that my business was being run efficiently. No more multiple handling of paperwork... no more confusion... no more disgruntled customers or staff.

7. Gives me a complete range of reporting requirements. I wanted to know my complete financial position at the click of a button, including:

• Amount Owing - Bookings List
• Amount Received - Program Summary
• Bookings with Credit Balances
• Balanced from Deleted Classes
• Payment List
• Payment Method Summary
• Payment Method Detail
• Tax Code Summary by Payment Method
• Payments by Tax Code Summary
• Payments by Tax Code Detail
• Discounts
• Salesperson Summary

Anything and everything I needed to get a quick and complete assessment of our financial position every single day. And I wanted it by only pressing a few keystrokes on my keyboard. Andrew told me 'no problem' and got to work. And work he did! He went off to 'cut code' (whatever that means)... and... after a few months of many back and forth brainstorming sessions, prototypes, and experimentation, Andrew presented me with the finished product.

We called it the intelligent Learn to Swim Software (iLTS).

"This package promises much and delivered so much more. It is unbelievable value at an amazing one-off price. Now that we have used it I will tell anyone just how good it is. Quite frankly you would be mad if you didn't use this system. I've been looking for two years for a system and now it's been worth the wait."

Kate Harland,
Glenorchy Pool,
Tasmania, Australia

The Day Arrives - The iLTS Software Revealed

Well, the first thing I noticed was the easy-to-use interface of the software. Unlike Andrew, I am not a whiz with computers. But I was amazed at how easily I was able to navigate through the features of the software.

How did it change the way we did business? Well, I am happy to report within just a few short months of installing the software in my pool business our entire situation was transformed!

The transferring to the new system took only minutes. I had put aside an entire day to learn the program and then another day to train my staff. Believe it or not, between myself and the front office manager we had the system running like clockwork in about 15 minutes.

But to be honest, this is probably faster than what you will be able to learn it. After all I did have an inside hand in designing the software.

This software was written by someone who works and operates in our industry. This is a critical point, and one of the biggest points of differentiation between iLTS and anything else you might see.

The entire program is effortless and smart. It covers every basic need at the click of a button. Moving from one screen to another is a seamless process that is logical and clever.

Booking in a child, or a family... making moves or changes... or taking payments is so simple even my husband quickly got the hang of it. In fact, I affectionately called him the "Bill Gates of the swimming world".

Our parents immediately noticed how much better their experience with us was. Getting information was instant. Receipts were printed automatically and had all the information they needed - what they had paid, what they owed and how much they had paid previously. Email reminders made the world of difference to our parents. Most responded in delight to their first email.

Bookings now took seconds and it was easy. Printed confirmations and invoices gave us increased professionalism and we soon became known for efficiency.

Children loved getting birthday cards and congratulations certificates. Parents were very impressed by the fantastic letters, reminders and the positive mail that came their way. Not only were they telling the US how good things were...

But They Were Also Telling Their Friends!

The greatest promoters of our business became our parents. They now loved us in all departments - not just our fabulous swimming teachers. The program was so simple to operate that it lifted our level of professionalism without us even trying! In fact our first sale to another pool was through a recommendation from one of our parents.

Attendances and achievements of children could be recorded in seconds. Certificates were printed off and everything became very simple to operate. Now children were always in the correct classes... and if not... it was a calm and easy process to change.

No longer did we have hand written lists written in haste. It was all printed at the touch of a button.

The new system meant that children in families could be linked and dealt with accordingly. All those little things that used to be a hassle were dealt within a blink.

But the benefits didn't end there. Let me tell you what it did behind the scenes.

It freed up my staff to do more important things, thereby reducing my wages bill. The automated marketing meant my staff didn't waste time on 'non-profit generating activities' by could now be proactive and positive in follow ups and bringing in more clients to the business.

How I Instantly Saved Thousands
(And You Can Too)

One of the niftiest features of iLTS is the 'one click report' that shows how many discounts and refunds are being given and WHO was giving them. This one single report saved me thousands as it put a stop to my main office person handing out unnecessary discounts... and worse still... unnecessary refunds.

Our bad debts, or late payments, went from thousands to zero. It was like magic! The new system made it easy for the end user to pay and happily they did.

Best of all it slashed my time doing bookwork. To say I was happy is an understatement - I was ecstatic. I now had immediate controls and a security system. Whit one touch I had the most amazing information at my fingertips.

With the business overview report, I had a snapshot of my entire business at the touch of a button. Questions such as...

How many classes?
How many spots vacant? What percentage of payments received?
How much paid?
How much outstanding?

Were ALL easily answered!

 

Letter from Jodi Harrison and Lindsay Hansson

"I have to say that Intelligent Learn to Swim is the ideal system for clever swim schools. And I am so delighted that we were clever enough to "get on-board" with this software!

Over the past twelve months the program has grown with us as it has been updated and improved. The software and ideas behind it are so good, we have actually changed our system to work with the program, with wonderful results all-round.

Our desk staff, once trained in the use of ILTS, need no further help! Gone are the days of cryptic messages left by reception staff - the program is so clear and easy to understand, no questions need to be asked. And training is a simple 15 minute job - ILTS makes so much sense! We are saving hours each week by using this program and time is money - so we are clearly out in front.

Parents love the class detail slips, easy invoices and family schedules. Bookings and changes are a breeze. We'd never received comments on our booking efficiency until we started using ILTS.

First day turn ups are around 90% and follow ups are no longer the ad-hoc phone calls that we hoped someone else remembered to make. The attendance sheets make it all so easy to get an accurate picture of where everyone is and should be. Make-up lessons are a breeze to organise and we no longer fear overloading a class with students doing make-up lessons.

This is our ninth term of using ILTS to look after our bookings. Customers are impressed with the professional approach we take with bookings and not only keep coming back, but are bringing all their friends with them.

Since we first used ILTS, we have increased our classes from 92 each week to 114 - due mainly to being able to see clearly where the largest waitlists were and being able to offer new classes. Extra classes means extra income for us, extra options for our customers and extra work for our instructors. Everyone is happy with that!

And payments are so easy to track. End of last term we only had $475 outstanding! Compare that to almost $3000 for the same time last year. ILTS has certainly got us working smarter!

Thanks for all your great work in incorporating all our requests. We couldn't ask for more! I am sure that other clever swim schools will soon realise that advantage that ILTS Swim Schools have over them and will want to hitch a ride.

Jodi Harrison & Lindsay Hansson
Owners / Proprietors
Jodi Harrison's Swim Central
New Town, Tasmania

 

5 Key Differences About iLTS

There are 5 very important differences in iLTS:

Key Difference 1: You point, click and follow the simple (and obvious) steps
No need to read volumes of information here. Follow the steps and you'll never go wrong.

Key Difference 2: You get an A to Z System that covers EVERYTHING to effectively run your pool business
The software provides you with all the reporting, administrative and operational features you need.

Key Difference 3: You get a 12 Month Unconditional Money Back Guarantee
I believe this product is going to make such a positive impact on your business that I'm going to give you a 12 month unconditional money back guarantee. You can try it for a whole 12 months... use all the features... reap every single benefit the software can possibly deliver... and if for any reason (OR NO REASON!) you're not completely delighted with the software, simply contact my office and we'll issue you a prompt and courteous refund. No fuss. No quibbles. No fine print.

Key Difference 4: MAIN thing is, if you use the software, you WILL get wins and results - guaranteed.
Here's the deal: We're all about WINS and RESULTS. When you agree to use iLTS in your business, YOUR entire business will run easier to run and more efficient. And your customers will experience better service and happier staff.

Key Difference 5: For a strictly LIMITED TIME you get LIFETIME UPGRADES (Value $400 per year)
You'll learn more about this FREE bonus later in the letter. But suffice to say this is the first time... perhaps the ONLY time... we will offer free lifetime upgrades. We normally charge $400 per year for this service, but you can get it right now at NO COST.

"Hours of time and paperwork have been greatly reduced thanks to Intelligent Learn to Swim. It gives our business a professional approach, and helps to organise payments, enrolments, classes and assessments without huge hassles. It is completely user-friendly and with its easy to read interface, is just so basic for all staff members to operate. Thanks to iLTS, we have been able to organise classes easier and within 12 months have nearly doubled the number of enrolled students. Software support is of a high standard, and you won't be 'left in the dark' unlike other products out on the market. If you're after a more efficient way of running your business, then we would like to strongly recommend this software for a hassle-free approach to the control and management of your swim school."

Roy and Pauline Ward (Managers), and Damien Styles (Office Staff)
Award Swimming
Tasmania, Australia

Which brings us to the part you've been waiting for - the investment required.

And I have to be really honest with you here. This software is NOT for every pool operator. Only for the most forward thinking pool operators. The entrepreneurs sick and tired of running a business operating at far below optimum. The business owners who want to take their business to the next level.

And beyond.

 

What would it be worth to you to cut your administrative expenses by up to 27%?

What would it be worth to you to say goodbye to ALL of your bad debts?

Wouldn't it be worth investing, say, $10,000 now... if in a very short time you could get it all back and also make your entire business run far more smoothly?

Or how you would like to make every single employee fully accountable for every sale and every transaction?

Would it be worth investing $10,000 now if I gave you a system that could pay you back all that... and... multiply the value of your business should you ever decide to sell (like Gary and I did)?

What if instead of walking in each morning to your pool business with a grunt (because of all the administrative and managerial nightmares) you had much more time to spare to work ON your business? You know all the fun stuff like generating ideas, testing new concepts and winning new customers?

And what if your business became so much MORE profitable that you NEVER worry about another bill again?

I tell you when I started my pool business I would have paid twice (yep, $20,000) to put an end to all the frustrations and anxieties Gary and I suffered in our business (remember it almost cost us our marriage!)

Let me ask you something else:

How much are you wasting right now on double handling administrative tasks and paperwork?

How much extra $$$ are you spending on wasted wages?

 

Well, let me give you 5 more good reasons to take what I am saying seriously

1. I was a pool operator just like you. I know what it's like to go through ALL the problems you are going through with your business. But unlike me, you don't have to go out searching (and creating) a solution. I have one for you already!
2. iLTS is the same software I tested, refined and used to transform my own business. So you know that it really, really works.
3. iLTS has been written by industry insiders who know the pool business inside and out.
4. It has been specially designed for the needs of pool operators. Running a pool business presents its own unique challenges. This is why you can't simply buy a generic program and it expect it to work in a pool. Excel® is a prime example. You can make it work but it will NEVER work well. Features that are unique to pool operations are missing and things are harder than they could be. That's why I had this software desgiend. So it did EVERYTHING that I needed to do.
5. Plus it is being used by other pool operators too with fantastic results! So you know that my success wasn't a 'one hit wonder'.

"Booking Lessons has become a seamless process that has taken the hassle out of organising our programs, increased our efficiency and given us total financial control. Now we have delighted parents, excited children and a management team that can't stop smiling. We couldn't be more impressed or happier. I recommend this program to any Boys and Girls Club operator with a swimming pool."

David Bruce
Business Manager
Boys & Girls Club of Greater Billerica
Massachusetts, USA

But guess what?

While I know iLTS is worth at least $10,000, I know a lot of pool operators who need this kind of streamlined business operations software simply can't afford to spend that sort of money.

So here's the reason why my deal gets interesting.

I would love to get some brand new success stories under my belt. So, I'd like to cut a deal with you. In fact, a deal that will make it extremely affordable to get iLTS into your business now.

In return for an extensive testimonial afterwards (that we can use to promote iLTS to other pool operators around the world), you won't pay anywhere near $10,000.
Or $9,000.
Or $8,000.
Or $6,000.
Not even $4,000.

In fact, your investment is only $1,497.

Which I'm sure you'll agree puts this sofware well within your reach, right?

But hold on, if you like, there is a way to make it even easier to get your hands on this amazing software

You can choose to simply pay for the software in 12 equal installments:

Just 12 payments of $144.75

Yes you're paying a little bit more... but... placing it on your credit card lets your bank pay for it. Not you. You'll simply pay it out of the profits iLTS adds to your business.

Think about it:

If you were to hire a new part time employee it would cost you anywhere between $200-$400 per week.

That's between $10,000 - $20,000 per year! And how much value will this new employee really add to your business?

Be honest now.

Not all employees are created equal. They call in sick. Are quick to complain. And if my experience is anything to go by, they can be light with their fingers! (Of course, not ALL employees are like this. But more often than not employees are a 'necessary evil' of business, right?).

Well, this is where iLTS makes much more sense:
It NEVER calls in sick!
It NEVER, EVER complains about anything!
It is NEVER rude to customers!
It's GUARANTEED to put money in your pocket!

This Software Will Be a Tremendous ASSET To Your Business!

It helps you save money on wages (by automating administrative tasks) and helps your staff deliver better customer service because they have time to focus on customers.

What will THAT do you for your business? Certainly more than the minimal $1,497 I am asking. This works out to be a mere $144.75 per month (if you pay in one installment).

Or only $4.10 per day!

But wait it gets even better...

Unlike other software packages that you may have seen available that force you to pay huge ongoing licensing fees of up to thousands of dollars every month, with iLTS...

You Don't Have To Pay ANY Licensing Fees. Not Now. Not EVER!

Once you buy the software, it is YOURS. You don't pay us anymore. Think about how much this saves you. This is money that stays in YOUR pocket. This is money you can use towards bills... overheads... wages... heck, even a holiday for your family every year. It's your choice.

And here's perhaps the best news of all:

• You can check out every feature of iLTS
• You can use the software in your business
• You can let it put more $$$ in your bank account
• You can make it streamline your entire operations
• You can benefit in every way Gary and I benefited when we installed it in our business
• You can totally transform your pool business

And if for ANY reason at all (or no reason) you're not absolutely delighted... then guess what?

 

Here's My Rock Solid 5 Times Your Money Back Guarantee

Use iLTS in your business for 12 months. Take advantage of EVERY single money saving feature, and if within one year it hasn't paid you back a full 5 times your investment, I INSIST that you ask for a complete and total refund!

I'm not kidding!

This means if iLTS doesn't put an additional $7,500 in profit you KNOW would not be there otherwise, you can get ALL your money back. Promptly. And without question.

And you know what else, we will put $100 towards a copy of ANY other operations software you like up the value of $100. I can't be any fairer than that.

So you either win, or you win!

This should pretty much seal the deal right there.

Let me ask you a question:

• What if you could free your staff from the frustration of pen & paper or Excel systems?
• Do you want to get ALL the facts, statistics and information you need to effectively run your business, all at the tip of your fingers?
• Could you get EXCITED by offering your customer better, more courteous customer service?
• What will happen to your business profits if YOUR customers turned into RAVING FANS and started referring new customers like crazy (like they did for our business)?
• Are you looking forward to eliminating virtually ALL your bad debt (like we did once we started using iLTS)?
• How much happier will your staff be when you free them up from the drudgery of repetitive and menial administrative tasks that waste time?
• How much money will you save at the end of the year by cutting back on unnecessary wages? $5,000? $10,000? We saved about $11,000 in the first year.

And if you're still not convinced...

Here's 28 More Really Good Reasons to Order iLTS Now

• Keep all the details up to date (no more incorrect spelling)
• Save time - you no longer have to recollect data each time students enrol
• Store more complete data on each student
• Data is easier to collect, manage and access
• No more manual receipt writing which takes heaps of time
• Instantly know who owes money, who has paid and who hasn't!
• Quickly and easily create invoices and outstanding account letters
• Print receipts instantly
• Print duplicate receipts anytime at a later date (very handy for bookkeeping)
• For easier management you can group students into families
• You can print family schedules on a single page
• You can print a single invoice for a family
• At the touch of a button you can see who is enrolled, how much they owe and which classes they are in
• You can easily add new classes to your schedule
• Enrol new students in 5 seconds or less!
• Quickly manage catch-ups, waiting lists and attendance records
• Easily move students from one class to another
• Print certificates easier than ever before
• Automatically handle 'pay-by-the-term', 'pay-when-you-come' or 'pay-by-the-month/week/fortnight/quarter' billing
• Comprehensive security features. YOU control the level of access each employee has to the system.
• Individualised employee user accounts (makes all your staff fully accountable)
• Authorise payments by employee so you can track who received money and how much all one from easy screen.
• No more time wasted drawing up sheets
• Send Emails saving time, money and communication. Quickly send reports and confirmations.
• Improves information to staff. Notes can be recorded and communicated on classes and students.
• Medical alerts and parent notes can be recorded with student details and printed on all lists.
• Record and track your attendance and assessments
• Search data by any criteria imaginable - program, day, instructor, vacancies only, location, level. Anything you want!

And much, much more!

I think it's time you got your hands on iLTS.

And remember you pay NO licensing fees. Not now. NOT EVER. You pay once, and that's it! and if the software doesn't do everything that I've promised... and much, much more... you can get a full refund of your investment in 12 months. Plus a $100 credit to any other management software up to $100.

Warmly,

Moreeta Pennicott

 

PS. I have a special offer for you that's ONLY available for a limited time. But you must Order Now before we take it away. Be proactive, order now and you will ALSO get FREE LIFETIME UPGRADES for iLTS valued at $400 per year!

Here's what this means: whenever we upgrade the system... whenever we make improvements to the interface, to the list of features... to anything at all... you will get complete access to the new and complete version, FREE. Forever! Nothing to pay.

This is a very REAL $400 per year value... that... over time... is worth thousands of dollars to you.

This is the first time we have offered this FREE bonus, and we may NEVER do so again. So you must act quickly. I may decide to take it down anytime now.